(mp4)

(wmv – Double Click to view full screen)

In this screen capture vidcast I give strategic development and SEO advice on two URLs of one of my professors. Below is a summary of the things I came acrossin these two different Websites. If you would like your Website analyzed and posted on my blog please e-mail me at Jordan {at} JordanKasteler {dot} com.

Podcast-Tuneup.com

Things to work on:

  • Canonical issue of index.html to WWW version of domain and /main/ version of domain
  • Keyword Research
  • Include Keywords in Meta Data / Titles
  • Descriptive ALT attributes
  • Anchor text usage
  • Content optimization for keywords
  • Inline Javascript and CSS usage
  • Blog URL length
  • Deprecated HTML
  • Duplicate content of RSS feed, blog page, and permalink
  • Duplicate content of printer friendly version
  • Favicon is Squarspace’s

Things that are good:

  • Canonical issue of WWW vs non-WWW
  • Usage of “Podcast” in Title/H1 tags
  • Good linking
  • Tableless layout
  • External CSS/Javascript files
  • Favicon
  • Inline Javascript and CSS usage
  • RSS feed offered via “link rel”
  • Custom error 404
  • Printer friendly version offered
  • Included keyword in domain name

NANlink.com

Things to work on:

  • Canonical issue of index.html, WWW version, and non-WWW version of domain
  • Title tag
  • Make CSS external
  • Avoid 100% Flash
  • Seach engine listings
  • Custom error 404

Things that are good:

  • Tableless layout
  • Valid use of Flash embedding