Archive for Google

Taking Advantage of Universal Search

Taking Advantage of Universal Search

An Introduction to Universal Search Gone are the days where organic or paid listings were all you had to worry about. We now are in the times of Universal Search. Google coined the term Universal Search as it’s culmination of search methodologies. “It’s essentially the…

Longtail Keyword Search Engine Optimization and Marketing

Longtail Keyword Search Engine Optimization and Marketing

  The long tail, in reference to search engine optimization, is all the keywords and keyphrases that hold little traffic by themselves, typically longer 4-7 word phrases, but collectively add up to a large amount of traffic. Illustrated below is a diagram of the head…

Usability of Options in Search Engine Result Pages

Usability of Options in Search Engine Result Pages

  Recently, Yahoo! and Google have both been adding new options to their search engine result pages (SERPs). These options include Google’s PlusBox and and Yahoo’s Quicklinks. Illustrated below is Google’s PlusBox for Walmart. They have a PlusBox for their stock quote that expands to…

User Behavior Data: The New Measure of Search Engine Optimization?

User Behavior Data: The New Measure of Search Engine Optimization?

  The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing:…

Search Engine Optimization for Local Search

Search Engine Optimization for Local Search

  Google’s changing the game of search engine optimization with their recent release of OneBox. Google OneBox appears at the top of results whenever a popular [city] phrase is combined with a popular search query. For example: [Salt Lake City internet marketing] returns the following…

Page 1 of 2 1 2