Archive for Social Media Marketing

5 Tools To Create Online Courses (& A Formidable Personal Brand)

5 Tools To Create Online Courses (& A Formidable Personal Brand)

Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and the opportunities that come with it….

How to use SEO data in your social media strategy

How to use SEO data in your social media strategy

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but…

The pros, the cons and the future of Facebook chatbots

The pros, the cons and the future of Facebook chatbots

In 2016, Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond to a customer inquiry. The goal was to provide real-time engagement for customers with large brands. Sounds pretty great all around, right? Since…

Email vs. Social: Which Works Best for B2C?

Email vs. Social: Which Works Best for B2C?

If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and…

Using social media to jump-start your content marketing strategy

Using social media to jump-start your content marketing strategy

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their…

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