Archive for Social Media Marketing

Real Time Reputation Management – SocialPro 2016

Real Time Reputation Management – SocialPro 2016

My presentation of Real Time Reputation Management at SocialPro 2016 in Seattle, WA. New @Facebook tools make it much easier to deal with responses & comments says @JordanKasteler #SocialPro #12A pic.twitter.com/EZJ7FpqkvQ — Danny Sullivan (@dannysullivan) June 20, 2016 Real Time Online Reputation Management from Jordan…

Facts & Stats To Help You Determine If Your Business Should Use Google+

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that might make you re-think your…

3 signs your small business should forego social media, and what to do instead

3 signs your small business should forego social media, and what to do instead

Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business.   If you’re a small business owner, the title of this article may…

Tapping Into The Buyer’s Brain With Psychology-Driven Marketing

Tapping Into The Buyer’s Brain With Psychology-Driven Marketing

How do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick.   Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s…

Designing & Prepping Content for Sharing and Social Media

Designing & Prepping Content for Sharing and Social Media

After being in Vegas for Pubcon last month, I came back again for SMX Social Media. I had the pleasure of speaking on a panel entitled Designing for Social Media with Portent’s Marianne Sweeny. I’ve embedded my slides below for all to view: Designing For…

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