Archive for Social Media Optimization

10 tools for creating compelling content for social media

10 tools for creating compelling content for social media

Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century. New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to…

8 companies doing social media right and what marketers can learn from them

8 companies doing social media right and what marketers can learn from them

Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right,…

Competitive Intelligence and Monitoring:  Social Media Tools and Tactics

Competitive Intelligence and Monitoring: Social Media Tools and Tactics

Competitive Intelligence and Monitoring:Social Media Tools and Tactics presentation from SearchFest 2010 in Portland, Oregon.

Social Media & Online Reputation Management (ORM) – SMX East 2009 Presentation

Social Media & Online Reputation Management (ORM) – SMX East 2009 Presentation

SMX East, in New York City, was great this year. I was double-booked on two panels at the same time. One being SEO for WordPress and the other was Social Media, Search, and Reputation Management. The Social Media, Search, and Reputation Management panel was a…

Is Your Hosting Ready for Social Media Success? – SMX Advanced 2009 Presentation

Is Your Hosting Ready for Social Media Success? – SMX Advanced 2009 Presentation

SMX Advanced 2009 was a great time this year with lots of good content, good networking, and fun. I spoke on a panel called “Is Your Site Hosting Ready for Social Media Success” with Curtis R. Curtis, Ken Spreitzer, and Steve Hasselbach. The slides from…

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