Archive for Usability

5 Landing Page Tools to Boost Your Conversions

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right…

SEO and Usability – SES Chicago 2008 Presentation

SEO and Usability – SES Chicago 2008 Presentation

Unfortunately, I was only at SES Chicago just one day to present and catch a few sessions but from what I saw it was great. I met some great people and even got some decent SWAG. My presentation was on SEO and Usability but I…

Usability or User-Experience?

Usability or User-Experience?

Stoney deGeyter recently wrote a great post on when usability is more important than SEO. Stoney ends by stating “By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new…

Usability of Options in Search Engine Result Pages

Usability of Options in Search Engine Result Pages

  Recently, Yahoo! and Google have both been adding new options to their search engine result pages (SERPs). These options include Google’s PlusBox and and Yahoo’s Quicklinks. Illustrated below is Google’s PlusBox for Walmart. They have a PlusBox for their stock quote that expands to…

User Behavior Data: The New Measure of Search Engine Optimization?

User Behavior Data: The New Measure of Search Engine Optimization?

  The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing:…

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