I wrote a new post over at my company’s site (Search & Social) on link metrics used for judging a link’s value and worth in SEO. More importantly though, it focuses on link analysis through block-level segmentation patents written by search engines. I’ll include the quick summary below but swing by to read about the most overlooked SEO metric: link placement.
While a Webpage may have two related outgoing links on it, each link is not given the same value depending upon itís placement in the page. Always, opt for:
- Naturally written anchor text
- Related surround copy
- A link in the body text of the content area of the page
- Higher in the copy area than lower to try to obtain higher CTR to appease behavioral metrics given to links from search engines including things like BrowseRank.