Unfortunately, I was only at SES Chicago just one day to present and catch a few sessions but from what I saw it was great. I met some great people and even got some decent SWAG.

My presentation was on SEO and Usability but I primarily focused on the usability of submission forms on Websites. A form with good usability will increase conversions on a site and decrease user frustration, form abandonment, and bounce rate.

I tied form usability back to SEO with search engines starting to incorporate user behavior data, like bounce rate, into their algorithms. I won’t talk about that further but I did post “The Future of SEO” mentioning it quite a bit as well as Eric Enge’s post on Search Engine Land and SEO Blackhat’s case study post.

Here is my presentation slides: