Jordan Kasteler Internet Marketing, Search & Social

8 companies doing social media right and what marketers can learn from them

8 companies doing social media right and what marketers can learn from them

Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right,…

11 Helpful Social Media Tools for Marketers

11 Helpful Social Media Tools for Marketers

Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social channels. In this article, you’ll discover 11 helpful social media tools for marketers. 11 Helpful Social Media Tools for Marketers by Jordan…

Crawlability: Just How Well Can Google Crawl JavaScript

Crawlability: Just How Well Can Google Crawl JavaScript

Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over…

Top tips to consider when it’s time to rebrand on social media

Top tips to consider when it’s time to rebrand on social media

CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be overlooked is branding. Often, the current brand used for a business just…

What Is Time To First Byte, And How To Improve It

What Is Time To First Byte, And How To Improve It

On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte”…

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