Jordan Kasteler

Internet Marketing, Search & Social

Utah SEO Pro – Jordan Kasteler’s Bio

Jordan Kasteler, aka Utah SEO Pro, has been avidly involved in Internet marketing and SEO since 2001. He is an independent consultant after serving such positions as:

  • *Senior SEO Manager at Red Door Interactive
  • *Online Marketing Strategist at PETA
  • * SVP of Content Development and Managing Partner at BlueGlass Interactive, Inc., an industry leading agency in social media marketing and search engine optimization
  • * CMO of SteelCast; a tech incubator servicing several companies
  • * Co-founder of the Internet marketing agency Search & Social
  • * In-house SEO at Overstock.com
  • and more

While Jordan’s experience lends itself to the technical SEO, his primary focus is developing linkbait content and promoting it with social media.

Jordan received the Social Media Club’s Best Social Media Content Guru award in 2009, is a regular speaker at various Internet marketing conferences, published a book on social media marketing, and is a regular contributor to SearchEngineLand, SearchEnginePeople, and SearchEngineJournal.

SEMPO member

GAIQ Google Analytics Qualified Individual CertificationLearn how to use Excel for advanced SEOGoogle Adwords Qualified Professional certification

Content Marketing Presentation at Pubcon

When it comes to Internet marketing events, Pubcon is always a must. As usual, Pubcon Las Vegas 2014 was an amazing event! Each year, the conference offers incredible networking opportunities and content. While the conference may have started with just SEO’s, there’s something available for every marketer who attends.

Content Marketing Sessions
I had the pleasure of both moderating and speaking at the conference on content marketing panels with amazing folks. We discussed strategies and tactics for creating, promoting, and analyzing content marketing performance.

I was involved in two content marketing panels, including:

SEO and Content Marketing Relationships
Steve Floyd, Kate Morris, and Carolyn Shelby
Moderator: Jordan Kasteler

Content Strategy and Content Marketing
Jordan Kasteler (check out my presentation slides), Dan Sturdivant, and Pete Sheinbaum
Moderator: Selena Narayanasamy

U.S. Search Awards
While this was the second year that Pubcon hosted the US Search Awards, it was my first year attending. The SEO tool company, Linkdex, invited me to their table. Companies and individuals were featured as winners of 19 different search categories; I enjoyed seeing the key players who have been on their A-game this year.

Conference Takeaways

•UX (User Experience) and Marketing worlds are finally meeting and have a lot to learn from each other
•Google Hummingbird has changed how we create content for the better
•If you want to turn your customers into brand advocates, start with your employees
•Pre-planning conference sessions can be difficult when Google is always changing (for example, there was a planned session on Google Authorship, which was recently dropped by Google, and the speaker had to focus mainly on Google+, instead)
•Bring a suit for Vegas events, but not for the conference itself!

San Diego SEO Meetup & Secure Search Presentation

I’ve been busy recently traveling and speaking at a meetup and a conference. I had the pleasure of being on an SEO expert panel, in San Diego, with bright minds from Razorfish, Distilled, and Linkdex. There were great discussions across various Internet Marketing topics and the crowd had really great questions.

San Diego SEO meetup

 

After that I flew to San Francisco for client meetings and the BrightEdge Share 2014 conference. Since Google moved to secure search (via HTTPS) some time back I spoke about how SEOs have adjusted since. You can check out my presentation here:

Salt Lake City Search Engine Marketing (SLCSEM) 2014 Presentation

There was a great turnout for the Salt Lake City Search Engine Marketing (SLCSEM) even January 2014. I spoke about SEO, social media, and content marketing strategies for 2014. We also heard from Ryan Hutchings on Conversion Optimization. My slides are below:

Interview with Brick Marketing and Utah SEO Pro, Jordan Kasteler

I was honored recently when Brick Marketing decided to do an interview with me. Check out the full interview as a lot has changed in my world in the past year.

And as a complete side note, I came across some great old pics from 2008 at a local Tweetup (Twitter meetup) event in Salt Lake City, Utah. Check out my Utah SEO Pro t-shirt ;)
Utah SEO Pro - Twitter Meetup

Local Utah SEO & Social Media Content Marketing Presentations

I recently had the opportunity to present locally at two different events. Both presentations are similar in nature but tweaked slightly for different audiences. I discussed content marketing topics and using social media to aid your SEO efforts via content. I’ve posted the slides below:

Social Commerce Exchange

 

Social Commerce Exchange Presentation

SLC Entrepreneur Meetup

BlueGlass TPA 2011

It’s my pleasure to inform you that BlueGlass TPA (#BlueGlassTPA), the Internet marketing conference, is not only officially announced but the agenda is now out and available! We’ve had great successes with your previous conferences in LA and Ft. Lauderdale and now we’re back to Florida again to hold down in Tampa.

I, myself, won’t be speaking but I’ll be moderating “Link Building in a Post Panda World : Advanced Link Building Techniques” featuring BlueGlass’s David Snyder and “Turn Web Analytics Data into Conversion Driven Gold” featuring BlueGlass’s Annie Cushing. Other sessions and panels include:

  • Link Building Tactics in a Post Panda & Aggressive Environment
  • Convergence of Social Media & Search Marketing : Google+, Facebook & Beyond
  • Advanced PPC Tactics : Looking Beyond Adwords and Understanding Bing AdCenter
  • Web Analytics & Conversions : Getting Deeper into Google, Omniture and Webmaster Tool Suites
  • SEO vs. Local Listings : How Web Properties Can Compete Against Brick & Mortars in Google  & Bing Listings
  • SEO Clinic w/ Advanced SEO’s digging through YOUR site to unearth Google & Bing indexing issues!

BlueGlass TPA 2011

There are only 13 tickets left at the time of writing so sign up today!

Hosting & SEO - Pubcon 2010

There were a lot of questions around server and site speed optimization since Google announced it as a ranking factor. See my slides from Pubcon Las Vegas 2010 below:

Social Media Analytics – SMX East 2010

SMX East 2010 was a great conference this year. I had the honor of presenting on social media analytics with @RavenPratt. While his presentation focused more on qualitative data, with regards to conversational marketing, my presentation focused more on quantitative data with regards to social content promotion.

As promised, I have shared my presentation here:

Infopresse 2010 in Montreal, Canada

I was great to finally speak internationally. French Canada is one of my new favorite places :)

Read more about the presentation at my latest BlueGlass blog post on my upcoming and current speaking gigs.