Jordan Kasteler Internet Marketing, Search & Social

How to use SEO data in your social media strategy

How to use SEO data in your social media strategy

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but…

10 Tools That Will Change How You Manage Sales and Marketing

10 Tools That Will Change How You Manage Sales and Marketing

Technology continues to change what’s possible when it comes to the marketing toolsnow available to meet your sales and marketing goals. From new ways to target and reach your audience to innovative ways to organize and analyze sales and marketing data, these 10 marketing tools should be on your radar:…

The pros, the cons and the future of Facebook chatbots

The pros, the cons and the future of Facebook chatbots

In 2016, Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond to a customer inquiry. The goal was to provide real-time engagement for customers with large brands. Sounds pretty great all around, right? Since…

It’s time for SMBs to go all in on social and mobile video

It’s time for SMBs to go all in on social and mobile video

Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing…

5 Landing Page Tools to Boost Your Conversions

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right…

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