Jordan Kasteler Internet Marketing, Search & Social

Top tips to consider when it’s time to rebrand on social media

Top tips to consider when it’s time to rebrand on social media

CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be overlooked is branding. Often, the current brand used for a business just…

What Is Time To First Byte, And How To Improve It

What Is Time To First Byte, And How To Improve It

On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte”…

SEO for Startups: 9 Tips for Success

SEO for Startups: 9 Tips for Success

Starting a business? Then you’re busy. So busy, in fact, that you probably don’t believe you have any time for search engine optimization (SEO). However, many of your strongest competitors are implementing SEO for startups effectively. If you don’t take SEO seriously, you’re just handing…

Real Time Reputation Management – SocialPro 2016

Real Time Reputation Management – SocialPro 2016

My presentation of Real Time Reputation Management at SocialPro 2016 in Seattle, WA. New @Facebook tools make it much easier to deal with responses & comments says @JordanKasteler #SocialPro #12A pic.twitter.com/EZJ7FpqkvQ — Danny Sullivan (@dannysullivan) June 20, 2016 Real Time Online Reputation Management from Jordan…

From Layoff to Startup: How to Become an Entrepreneur

From Layoff to Startup: How to Become an Entrepreneur

There is no set template to starting a business. Each model is different, as is each market, each product and each individual entrepreneur. Although planning is crucial in order for your ventures to be successful, there will always be unexpected variables in your journey. No matter…

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