Jordan Kasteler Internet Marketing, Search & Social

It’s time for SMBs to go all in on social and mobile video

It’s time for SMBs to go all in on social and mobile video

Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing…

5 Landing Page Tools to Boost Your Conversions

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right…

Email vs. Social: Which Works Best for B2C?

Email vs. Social: Which Works Best for B2C?

If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and…

Do You Have These Tools in Your Marketing Toolbox?

Do You Have These Tools in Your Marketing Toolbox?

Stop for a moment and think about the tools you’re using to market your business. When was the last time you looked into whether or not they were working? Yesterday, a month ago, a year ago? Turns out, marketing technology is changing at a rapid…

3 Tools To Monitor Site Changes

3 Tools To Monitor Site Changes

Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn’t have, there’s a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite,…

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