Archive for November, 2008

ExactFactor: An SEO Tool Review

Tuesday, November 18th, 2008

ExactFactor is an search engine optimization campaign tracking tool to add to your SEO tools collection. They provide a free utility to track your search engine result positioning without having to check your position all the time.

While a tool to automate that process is nice, they’re a dime a dozen. This tool is a bit different because not only do they track your site but they track your competitors and send you email alerts when you’ve moved up/down or a competitor has moved up/down.

Email alerts are very handy because you can get instant notification of SERP fluctuation that you can be aware of. Have you ever had an SEO client calling you complaining of a search result fluctuation you haven’t notice because you haven’t checked it in a couple days? I know I have, it’s nice to be able to know what the situation is before the client calls.

Below is a screen shot of inside ExactFactor’s easy to use interface. It’s not hard to figure out and very intuitive. Can’t complain when it’s free. Check it out for your next Internet marketing campaign at www.exactfactor.com.

ExactFactor-SEO-Tool

ExactFactor-SEO-Tool

Posted in SEO | Comments

Sheer SEO: An SEO Software Review

Sunday, November 16th, 2008

Sheer SEO is a web-based SEO software tool I stumbled across over a year ago but have since rediscovered. The thing I like about this tool is that you can run it on any platform and any browser since it’s web-based. Which is a great solution for Mac users that may not have a lot of Desktop tools to run.

What Sheer SEO does is it stores historical data from your sites so you can keep a close watch on your search engine optimization campaigns without having to frequently check them. It records metrics like:

  • PageRankfluctuation
  • SERP positioning
  • Social Media Votes
  • Referrers
  • and more

Sheer SEO

Above is a picture of Sheer SEO giving a graphical representation of SERP positioning fluctuation given a date range. It tracks search engine positioning from the beginning of your campaigns to give you a visual indicator of the history of your top search terms.

Pricing is based upon how many terms and pages you want to monitor but is very cheap. The highest price is only $15/mo and you can try it out for free for 3 months.

Give Sheer SEO a try if you want to save time on checking search results everyday for your Internet marketing campaigns.

Posted in Search Engine Optimization | Comments

The Future of SEO

Sunday, November 2nd, 2008

I wrote a post over on my company’s blog about the future of SEO that I’d like my readers to check out. It discusses various methodologies that search engine optimization (SEO) specialists can be looking to take advantage of in the future of SEO.

It’s important that SEOs brainstorm now about how they’re going to take advantage of search engine technology in the future so they aren’t late on the bandwagon.

It covers upcoming search engine technologies such as:

  • User Behavior Data & Personalization
  • OCR (Optical Character Recognition) Scanning
  • Visual Identification
  • Speech Recognition
  • Social Input

So check it out here: http://www.searchandsocial.com/seo-blog/future-of-seo/

Posted in Search Engine Optimization | Comments