Jordan Kasteler

Analyzing development and SEO advice

March 11th, 2007

 

(mp4)

(wmv – Double Click to view full screen)

In this screen capture vidcast I give strategic development and SEO advice on two URLs of one of my professors. Below is a summary of the things I came acrossin these two different Websites. If you would like your Website analyzed and posted on my blog please e-mail me at Jordan {at} JordanKasteler {dot} com.

Podcast-Tuneup.com

Things to work on:

• Canonical issue of index.html to WWW version of domain and /main/ version of domain
• Keyword Research
• Include Keywords in Meta Data / Titles
• Descriptive ALT attributes
• Anchor text usage
• Content optimization for keywords
• Inline Javascript and CSS usage
• Blog URL length
• Deprecated HTML
• Duplicate content of RSS feed, blog page, and permalink
• Duplicate content of printer friendly version
• Favicon is Squarspace’s

Things that are good:

• Canonical issue of WWW vs non-WWW
• Usage of “Podcast” in Title/H1 tags
• Good linking
• Tableless layout
• External CSS/Javascript files
• Favicon
• Inline Javascript and CSS usage
• RSS feed offered via “link rel”
• Custom error 404
• Printer friendly version offered
• Included keyword in domain name

NANlink.com

Things to work on:

• Canonical issue of index.html, WWW version, and non-WWW version of domain
• Title tag
• Make CSS external
• Avoid 100% Flash
• Seach engine listings
• Custom error 404

Things that are good:

• Tableless layout
• Valid use of Flash embedding