Best Ways to Learn SEO
Rebecca Kelley, of SEOmoz, recently wrote a post on ShoeMoney.com entitled “How SEO is Like Guitar Hero”. The breadth of her post is an analogy of how learning SEO is like playing guitar hero for the first time. It seems extremely hard and overwhelming but the more you dive into it the better you get and the easier it seems. At that point, you advance to a whole new level and encounter the same thing all over again.
Figuring out the best way to learn SEO is hard. You don’t know where to begin, who to trust, where to look, what to believe, or how to begin. I’m going to highlight how I started and a few things I’ve learned along the road to hopefully help you decide how you want to begin.
At the very beginning I was working as a Web designer and when times were slow I was mentored by an SEO professional, Jason Miller of EngineReady, to help create landing pages for certain clients. In this process I learned the ins and outs of on-page optimization. It wasn’t until a few year later did I decide to further my education in search engine optimization.
Not knowing where to begin, I dove into the deep end of the pool swimming in an overload of information from blogs and podcasts that I found via search. The frustration I dealt with was that often times author’s information contradicted what I had just read a few articles before. I spent weeks absorbing all the information I could then began implementing and testing different strategies.
Before long, I was figuring out what worked, what didn’t work, who the authoritative authors were and who to ignore. From that point forward I’ve spent approximately 10-12 hours a week keeping up on industry news and blog publishing to keep my education current.
Learning SEO the RIGHT Way
An important thing to note is that every Website is different. What works on one site may not work on another. What worked yesterday may not work or work as well today. So the best thing to do, after learning the basics, is to begin testing yourself. Sure it’ll be a baptism by fire and you’ll make mistakes along the way and come across a few roadblocks
Make sure you seek out the reputation and background of the professionals that share their experiences and testing with you. Test results will vary for each Website, but there is a lot to be learned from others that can save you some costly mistakes.
So a summary of the key takeaways are:
- Reading and Research
- Conduct Testing
- Get Professional Training
Jordan Kasteler is a seasoned professional and an SEO consultant specializing in Search Engine Optimization (SEO), Social Media Marketing, and all aspects of Internet Marketing. He is currently available for SEO consulting and full-service Internet marketing through my 
Best Ways to Learn SEO
Learning SEO the RIGHT Way
An important thing to note is that every Website is different. What works on one site may not work on another. What worked yesterday may not work or work as well today. So the best thing to do, after learning the basics, is …
Best Ways to Learn SEO
Learning SEO the RIGHT Way
An important thing to note is that every Website is different. What works on one site may not work on another. What worked yesterday may not work or work as well today. So the best thing to do, after learning the basics, is …
SearchCap: The Day In Search, February 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
How to get High Page Rank or Pagerank. Simple Way to Get High Google Pagerank (PR) | Web Marketing | Search Engine Optimization – Guides and Articles…
In turn, those two tasks of course are essentially what offsite SEO boils down to. The most important aspect of ranking a site well has been (and probably will continue to be) the number of backlinks. (I am not discounting quality of backlinks, anchor …
Hi Jordon,
I a 70 yr old lady who has started a Marriage Celebrant business, and it's been very daunting. Now I want my website up there on the top of Google, (which I have if one knows my web address!) http://www.celebrant4goldcoast.com.au
But I want to get the spiders crawling to find me even with my business registered name which is Ceremonies 4 Gold Coast.
It is strange that when I do a search for KEI, it comes up that my celebrant isn't at the top at all? It appears to me a novice, that it's not just about the words, it's about content and tags am I right? What do you suggest I do.
Kind regards
Carol
great information sir..
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