Utah Search Engine Optimization | SEO

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The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing: developing a quality site that gets users to visit, read, bookmark, act, and come back for more.

Search engines like Google, Yahoo!, and MSN will start observing how users behave on your Website to add to a hidden trust rank score, similar to a page rank score. Google already has the tools in place to observe this data through Google Toolbar, Google Desktop, Google Analytics, and sites that have registered XML sitemaps with their Google accounts. With these kind of tools Google can measure how many people visit your site, what pages they land on, how long they stay, what they click on, what they book mark, form submissions, etc. This data is invaluable in calculating the authorative value and trustability of a Website. Once this information is collected it can be used in their algorithm to give further trust rank to Websites and thus boost their SERPs.

There are two approaches to this for whatever hat you wear. Whitehat SEOs will have to make better quality sites and focus on user retention and driving calls to action. Blackhat SEOs will figure out some methodology of fake user-surfing emulation. Either way, it’s time to start preparing for the inevitable.

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(wmv - Double Click to view full screen)

In this screen capture vidcast I give strategic development and SEO advice on two URLs of one of my professors. Below is a summary of the things I came acrossin these two different Websites. If you would like your Website analyzed and posted on my blog please e-mail me at Jordan {at} JordanKasteler {dot} com.

Podcast-Tuneup.com

Things to work on:

• Canonical issue of index.html to WWW version of domain and /main/ version of domain
• Keyword Research
• Include Keywords in Meta Data / Titles
• Descriptive ALT attributes
• Anchor text usage
• Content optimization for keywords
• Inline Javascript and CSS usage
• Blog URL length
• Deprecated HTML
• Duplicate content of RSS feed, blog page, and permalink
• Duplicate content of printer friendly version
• Favicon is Squarspace’s

Things that are good:

• Canonical issue of WWW vs non-WWW
• Usage of “Podcast” in Title/H1 tags
• Good linking
• Tableless layout
• External CSS/Javascript files
• Favicon
• Inline Javascript and CSS usage
• RSS feed offered via “link rel”
• Custom error 404
• Printer friendly version offered
• Included keyword in domain name

NANlink.com

Things to work on:

• Canonical issue of index.html, WWW version, and non-WWW version of domain
• Title tag
• Make CSS external
• Avoid 100% Flash
• Seach engine listings
• Custom error 404

Things that are good:

• Tableless layout
• Valid use of Flash embedding