Utah Search Engine Optimization | Utah SEO Consultant

by Utah SEO Pro

Archive for the 'Web 2.0' Category

UnOfficial Sphinn Store Now Open!

So I was buying a few cool SEO and Social Media t-shirts the other day from Digg, Mixx, and eVisibility and thought how cool it’d be to have a Sphinn.com shirt. So I made my own on CafePress.com and this is how it turned out.

sphinn shirt

**UPDATE** Sphinn didn’t like the idea of offering these on CafePress through me so hope to help them get their own store started soon.

Side Note

The Poetic Prophet (SEO Rapper) has a new SEO rap out about Design Coding. Check it out!

Comments

SEO Measures to Prepare for Mobile Search

 

Does social media ever slow down? YouTube has announced they are releasing a mobile Website in June of this year (2007). Some mobile phones are currently able to view a demo they have. So add http://m.youtube.com to your bookmarks because it will be here shortly.

Yahoo! just recently released a mobile search services called oneSearch. This is their attempt to compete with Google’s mobile search and a fine attempt it is. Illustrated below is a comparison of the two mobile searches side by side.

yahoo and google's local search results

I think it’s going to become universal in a URL if you spot a stand-alone “m” then it most likely has something to do with mobile search.

How does mobile search engine optimization differ from traditional SEO?

Typically, conduct your SEO the same as you’ve always done, but there are a few extra measures to take to be indexed and ranked better on mobile meta search engines, and to have your site actually view correctly on mobile devices.

  • Validate your code and separate design from content.
    XHTML and CSS compliant code is important because mobile devices aren’t as forgiving as browsers are.
  • Take advantage of the power of CSS.
    Not only will a tabless CSS layout lower your load time, which is important to mobile users being charged per byte used, but you can also specify a separate stylesheet for mobile devices using the “handheld” attribute. Remember the key is to separate content from design.
  • Make a mobile sitemap.
    Use Google’s mobile sitemap generator to generate a mobile sitemap . See section 2b for information on the mobile configuration of your XML file. When you’re done you can submit it to Google Sitemaps that is currently in beta.

Off the topic of search, but something I’d like to show you, is MobiTV. I haven’t had a chance to check this out because I don’t have a compliant wireless service, but you can get TV on your mobile phone. I would like to hear about someone’s experience with this.

Comments

Social Media Optimization and Marketing with Web 2.0

 

The Web 2.0, term coined by O’Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications often using Ajax, to social media and user-controlled content, and so forth. I want to focus not on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it.

Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, Squidoo, Digg, Delicious, Wikipedia, Flickr, etc. These social Websites are covered in many various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more.

The benefits of social media marketing are great. You can get great backlinks to your sites, expose your name and branding, rank your social sites for keywords, and network with other people with similar interests or are in a similar niche market. To capitalize on social media you should first begin by creating accounts on my list of the top 10 social media sites. Afterwards, begin to participate in the social communities and build an authoritive profile for yourself. Once again, be sure to network with others that share similar interests or niche markets, and then link to and promote your own content or business in a non-spammy way.

  1. DiggDigg
  2. del.icio.usDel.icio.us
  3. wikipediaWikipedia
  4. FlickrFlickr
  5. RedditReddit
  6. stumbleuponStumbleUpon
  7. TechnoratiTechnorati
  8. MySpaceMySpace
  9. Comments