Jordan Kasteler

Internet Marketing, Search & Social

An Interview with Utah SEO Pro (Jordan Kasteler) by Martin Bowling

A friend of mine on Twitter @martinbowling sent me these questions to answer and post on my blog which he is also posting on his blog: Zima

THE QUESTIONS:

  1. How long have you been working in and what attracted you to it?
  2. I started off as a web designer/web developer at about the age of 13 or 14. I just really loved it as a hobby and started working as a web designer after high school at an ad agency when I was 18. They were teamed up with this SEO company. This SEO company was called Engine Ready, run by Jason Miller. He taught me a lot of SEO things. That’s how I first got my introduction to SEO. I wasn’t really in love with it at the time. I later worked as a web designer in house for a real estate and mortgage company. They wanted to get their sites ranked. I said, “I know a little bit about it.” They said, “Take two or three weeks, immerse yourself in SEO, and come rank our sites.” So, I did. For those couple weeks, I spent all my time learning all I could. I got their sites ranked and fell in love with SEO. It was a connection ever after that. I went to work for an SEO agency after that, called WI Works. I worked there for about three years and just recently made a shift to Overstock.com as an in house SEO specialist.

  3. In your opinion, what’s the measure of a good SEO/PR/Blogging professional?
  4. Passion, knowledge, and experience.

  5. Whose Blog do you read the most?
  6. Probably Search Engine Journal. I love @seosmarty‘s posts on there.

  7. What’s your best “SEO secret” or blogging tactic?
  8. If I told you I’d have to kill you.

  9. Search engine algorithms are getting smarter, and a lot of people predict Organic SEO services will become obsolete. How do you plan to adapt?
  10. Thinks will definitely change. I wrote a more in-depth post called The Future of SEO and it discusses how Internet marketers will need to adapt to future changes. We’re already starting to see that SEOs are realizing that they need to be more about marketing than just search engine ranking professionals.

  11. Please Describe the biggest challenge you face in your current job.
  12. Red tape.

  13. Do you have any advice for someone who is interested in SEO, but doesn’t have a background in it, on how to get started in this field?
  14. Read your blogs, follow your industry leaders and really read what they have to say. Subscribe to their RSS feeds. Read Sphinn. Read Search Engine Land every single day. Expect to spend an hour and a half to three hours, almost daily, keeping up with that stuff. Really read what’s going on. Then, take all that knowledge that you’ve learned and test it. Test your own theories, as well as other people’s theories, and see what works for you. What works for one site or someone else that they blogged about or that you’ve read about, might not work for you. Go ahead and test things. Have some testing grounds; your own blog, your own website or whatever. You can’t always test things on clients’ websites. You have to apply what you already know to clients’ websites. Another thing is just practice. Keep practicing. Keep going at it. Keep testing new things. Eventually you’re going to be very good in SEO.

  15. If you could rank for any keyword phrase you don’t currently rank for, what would it be?
  16. Viagra.

  17. Assuming you had never gone into SEO, what would you be doing now professionally?
  18. I’d probably be in jail.

  19. Do you have any interest in politics?
  20. Yes, I have a huge vested interest in politics. My interests have lead me to roads to deeper things in the political system that my life would make my life better not knowing at all. Many people joke that I’m a conspiracy theorists. I call it conspiracy facts.

Well that’s the end of our interview. Thank you to @MelaniePhung for writing the questions for everyone. Feel free to follow me on Twitter (@utahseopro) if you’d like!

Thanks to the following for their participation:

Video SEO

@almacy Digital Strategy Expert
@melaniephung DC SEO Strategist
@martinbowling Zima lover
@utahseopro Utah SEO Consultant
@fairminder Boston Website Design and SEO

@cyandle Google Adwords Professional
@jackleblond VP of Internet Strategy @djpaisley Digital Communications Strategist
@vinceblackham Utah SEO expert
@melanienathan Edmonton SEO expert @researchgoddess Staffing Social Media Specialist
@monicawright Maine SEO expert

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