Jordan Kasteler Internet Marketing, Search & Social - page 2

It’s time for SMBs to go all in on social and mobile video

It’s time for SMBs to go all in on social and mobile video

Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing…

5 Landing Page Tools to Boost Your Conversions

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right…

Email vs. Social: Which Works Best for B2C?

Email vs. Social: Which Works Best for B2C?

If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and…

7 powerful SEO & management tools to make your social media efforts more effective

7 powerful SEO & management tools to make your social media efforts more effective

Social media marketing has been around for a while, and it’s become a proven tool for increasing traffic and generating new leads. Incorporating social media such as Facebook and Twitter into one’s business development strategy is an absolute must for any business these days. Ninety-two…

Using social media to jump-start your content marketing strategy

Using social media to jump-start your content marketing strategy

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their…

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