Jordan Kasteler Internet Marketing, Search & Social - page 2

The pros, the cons and the future of Facebook chatbots

The pros, the cons and the future of Facebook chatbots

In 2016, Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond to a customer inquiry. The goal was to provide real-time engagement for customers with large brands. Sounds pretty great all around, right? Since…

It’s time for SMBs to go all in on social and mobile video

It’s time for SMBs to go all in on social and mobile video

Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing…

5 Landing Page Tools to Boost Your Conversions

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right…

Email vs. Social: Which Works Best for B2C?

Email vs. Social: Which Works Best for B2C?

If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and…

7 powerful SEO & management tools to make your social media efforts more effective

7 powerful SEO & management tools to make your social media efforts more effective

Social media marketing has been around for a while, and it’s become a proven tool for increasing traffic and generating new leads. Incorporating social media such as Facebook and Twitter into one’s business development strategy is an absolute must for any business these days. Ninety-two…

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