Jordan Kasteler

Internet Marketing, Search & Social

Competitive Intelligence and Monitoring: Social Media Tools and Tactics

Competitive Intelligence and Monitoring:Social Media Tools and Tactics presentation from SearchFest 2010 in Portland, Oregon.

Affiliate Marketing with Social Media – Affiliate Convention LA 2009 Presentation

PixelSilk – SEO At It’s Core

PixelSilk is an extremely SEO friendly web based CMS (content management system). This platform was created with SEO in mind and thus allows users to have a wide range of SEO controls, HTML and more.


From PixelSilk:

PixelSilk is a scalable, Web-based CMS that provides SEO, marketing and Web development teams with the features they need to maximize their online initiatives and gain a competitive edge in their organic search engine rankings. Cutting-edge tools that allow full control of the HTML code, the ability to interact with business and social media applications, open framework structure, real-time SEO feedback and true theme and navigation flexibility are among some of the features that set PixelSilk apart from any other production-level CMS available today.

PixelSilk is a web-based application. Users simply administer and access their Web sites from any internet connection and popular browser. The PixelSilk CMS is a proprietary system designed for mid-sized businesses to succeed online. PixelSilk’s client and server APIs allow for the development of custom business objectives that extends the already flexible features of the PixelSilk system. From social applications like Facebook and Twitter to back-end CRM and sales systems, integrating third party software is made easy through PixelSilk’s extensible framework.

The enthusiasm shown by the company itself isn’t the only place enthusiasm is coming from. A lot of top individuals in the industry have been searching for a different kind of CMS. Just like the abandonment of carts like Zen and CRE loaded, PixelSilk is replacing an antiquated generation of CMS platforms.

“PixelSilk is a compelling argument for a reassessment of every CMS”

— Bruce Clay
CEO, Bruce Clay Inc.

Or take the tour at:

Take it from me, having a usable and easy to edit CMS or shopping cart is extremely important; not only for SEO, but also for the efficiency and profitability of your online properties. If you need a flexible CMS that can handle your SEO needs, PixelSilk may just be the CMS you’ve been waiting for.

Social Media & Online Reputation Management (ORM) – SMX East 2009 Presentation

SMX East, in New York City, was great this year. I was double-booked on two panels at the same time. One being SEO for WordPress and the other was Social Media, Search, and Reputation Management. The Social Media, Search, and Reputation Management panel was a great list of people including:

Chris Sherman, Executive Editor, Search Engine Land

Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc
Rhea Drysdale, COO & Co-Founder, Outspoken Media
Jordan Kasteler, Co-Founder, Search & Social (myself)
Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
Marty Weintraub, President, aimClear

You can find liveblog coverage via @VirginiaNussey here: My presentation is below:

Mobile SEO – Affiliate Convention 2009 Presentation

Affiliate Convention was a great time thanks to the fine people at I had a great opportunity to present on Mobile SEO and Mobile Marketing with Gary Ackerman and Cindy Krum. As promised to attendees, here is my presentation below: