Jordan Kasteler

Internet Marketing, Search & Social

Search Engine Marketing Goes Gangsta

I thought I had seen it all when Stanford computer science students went gangsta rap. MC Plus + recorded songs about binary code, programming, C++, and Java. Some songs make fun of “script kiddies” and while they are hillarious they aren’t very well done.

Now for the SEO/M world we have OG Charles Lewis (Chuck) also known as Poetic Prophet, from Pop Labs, droppin’ beats and putting a new “sphinn” on social media addiction, paid search, and link building. Chuck raps about search engine marketing techniques and social media as part of a daily lifestyle.


His videos went up in November of ’07 but I just barely discovered thems thanks to a Tweet from Muhammad Saleem followed by a Sphinn post from Danny Sullivan. While researching I saw that had reported on this in November but apparently I missed it.

I love Chuck’s witty lyrics. He’s a guy who obviously knows what he’s doing. Here’s the lyrics to the link building rap video:

“You create a new site and its content heavy,
With the right amount of pictures you believe itís ready,
So you launch it trying to put money in da bank,
But when you search and try to find yourself, you canít,
So you thank until your mind goes blank,
Got titles and headers but no page rank,
Sooner or later it will show if I wait,
In the meantime make sure my code validate,
And it do,
Hmm, now what Iím supposed to do,
Add meta information and alt tags too,
Still donít get listing,
Something must be missing,
Brad and Chuck recommended doing link building,
So you start hunting down sites like a predator,
Doing back links on all your competitors,
Whoever linking to them need to link to me,
Is it free, do we swap, or do I pay a fee,
Well take it from us, before you take that step,
Some things about the site that you might want to check,
Did they use a link farm or some dirty tactics,
Could have a bad effect on your site thatís drastic,
Couldíve link baited, look at what they created,
Compare it to yours, is it even related,
Take the time, go inspect and see,
Take advantage of paid directories,
If you follow all the steps with a little bit of patience,
Get links from relevant sites that are favorites,
Update your content on the regular basis,
Iím confident youíll make it to first page placement”

Check out Chuck’s YouTube Channel to see all of his videos.

The only other person I know as gangsta as this is Oregon SEO Consultant, Greg Beddor.

6 Responses to “Search Engine Marketing Goes Gangsta”

  1. SearchCap: The Day In Search, February 11, 2008

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web….

  2. Amusing, but would have been a lot better if he was not blatantly reading off a piece of paper. I bet you could make a better one yourself if you tried (yes, that’s a call out).

    Just subscribed to your podcast, so will check it out over the coming days…

  3. You are absolutely right which is why I decided to memorize the next videos prior to recording them.

  4. Thanks for the heads-up. Hadn’t seen it before. This one Poetic Prophet did on paid search is smoother & memorized.

    Good to find other Utah web business blogs.

  5. Mike Brown says:

    This is one of the best SEO videos I have seen in a while!

  6. […] Search Marketing Goes Gansta – By Utah SEO Pro […]

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