Mon, 05 Mar 2007 22:02:49 -0700 Jordan Kasteler http://www.jordankasteler.com Utah SEO Pro explores many aspects of search engine optimization. If you want to get educated on the latest in search technology, news, optimization, and marketing then let Utah SEO Pro be your one-stop resource. Hosted by Utah local SEO professional, Jordan Kasteler. Jordan Kasteler's my name and SEO is my game. Utah SEO Pro explores many aspects of search engine optimization. If you want to get educated on the latest in search technology, news, optimization, and marketing then let Utah SEO Pro be your one-stop resource. Hosted by Utah local SEO professional, Jordan Kasteler. en © 2007 Jordan Kasteler, All rights reserved Jordan Kasteler Jordan@JordanKasteler.com http://www.jordankasteler.com/utah-seo-pro-blog/podcover2.gif http://www.jordankasteler.com 144 144 Management & Marketing utah, salt lake city, jordan kasteler, search engine optimization, utah search engine optimization, seo, utah seo, sem, search engine marketing, social media no Jordan Kasteler and Garret Pierson Learn What Jordan and Garrett wished they would have known when they got started in the SEO industry. Learn SEO Learn What Jordan and Garrett wished they would have known when they got started in the SEO industry. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/SEOteleseminar02072008.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/SEOteleseminar02072008.mp3 Wed, 06 Feb 2008 12:35:16 -0700 Media & Marketing no 00:33:22 SEO, learn SEO, learn search engine optimization, how to optimize, learnseolab.com, garrett pierson, jordan kasteler Jordan Kasteler and Garret Pierson A teleseminar for LearnSEOLab.com. Get a few SEO tips, find out what we know and what you'll know after learning through our teleseminars and video screencasts. Brought to you by Jordan Kasteler (Utah SEO Pro) and Garret Pierson (Your SEO Mentor). Listen as Garrett and Jordan ask each other 8 questions about SEO and answer them for their listeners. Learn SEO Tips through our teleseminar of LearnSEOLab.com A teleseminar for LearnSEOLab.com. Get a few SEO tips, find out what we know and what you'll know with learning through us. Brought to you by Jordan Kasteler and Garret Pierson. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/SEOteleseminar01172008.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/SEOteleseminar01172008.mp3 Wed, 02 Jan 2008 12:35:16 -0700 Media & Marketing no 00:45:37 SEO, learn SEO, learn search engine optimization, how to optimize, learnseolab.com, garrett pierson, jordan kasteler Jordan Kasteler Link building is the most important element in high search engine rankings. Search engines count links to your site as a popularity vote. Search engines have grown smarter in recognizing link patterns, linking profiles, deep-linking, one-way and reciprocal linking, etc. Your links should be inbound one-way links with appropriate anchor text related to your site. They should also come from a site that's related to the theme of your Website or the link is devalued. Who you link to matters as well. If your site links out to link farms (sites that's only purpose is to host a large array of spam links) then you could be penalized for it. I will explore in further detail: -Benefits of link building -Strategies to get links - Good and bad links and how to tell (watching for NoFollow links) - Who not to link to - How to link properly - Link value dependency (anchor text and positioning) - PageRank leakage: should you worry? The importance of links and helpful strategies for a good link campaign. Link building is the most important element in high search engine rankings. Search engines count links to your site as a popularity vote. Search engines have grown smarter in recognizing link patterns, linking profiles, deep-linking, one-way and reciprocal linking, etc. Your links should be inbound one-way links with appropriate anchor text related to your site. They should also come from a site that's related to the theme of your Website or the link is devalued. Who you link to matters as well. If your site links out to link farms (sites that's only purpose is to host a large array of spam links) then you could be penalized for it. I will explore in further detail: -Benefits of link building -Strategies to get links - Good and bad links and how to tell (watching for NoFollow links) - Who not to link to - How to link properly - Link value dependency (anchor text and positioning) - PageRank leakage: should you worry? http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/06-off-site-optimization-link-building-strategies.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/06-off-site-optimization-link-building-strategies.mp3 Tue, 06 Mar 2007 12:35:16 -0700 Media & Marketing no 00:12:37 Utah, SEO, links, link building, backlinks, search engine optimization, off-page, off-site Jordan Kasteler The Web 2.0, term coined by O'Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications, to social media and user-controlled content, and so forth. My general focus will not be on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it. Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, YouTube, Digg, Delicious, Wikipedia, Flickr, etc. I will cover the top social Websites in various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more. I will also cover the benefits of being involved in the social Web. Audio only (non-enhanced) podcast covering Web 2.0 sites and how to capitalize on social media. The Web 2.0, term coined by O'Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications, to social media and user-controlled content, and so forth. My general focus will not be on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it. Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, YouTube, Digg, Delicious, Wikipedia, Flickr, etc. I will cover the top social Websites in various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more. I will also cover the benefits of being involved in the social Web. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/05-social-media-optimization-and-marketing-with-web20.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/05-social-media-optimization-and-marketing-with-web20.mp3 Mon, 05 Mar 2007 12:35:16 -0700 Media & Marketing no 00:10:55 Utah, SEO, SMO, SMM, social media optimization, social media marketing, web 2.0 Jordan Kasteler The Web 2.0, term coined by O'Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications, to social media and user-controlled content, and so forth. My general focus will not be on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it. Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, YouTube, Digg, Delicious, Wikipedia, Flickr, etc. I will cover the top social Websites in various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more. I will also cover the benefits of being involved in the social Web. Enhanced podcast covering Web 2.0 sites and how to capitalize on social media. The Web 2.0, term coined by O'Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications, to social media and user-controlled content, and so forth. My general focus will not be on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it. Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, YouTube, Digg, Delicious, Wikipedia, Flickr, etc. I will cover the top social Websites in various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more. I will also cover the benefits of being involved in the social Web. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/05-social-media-optimization-and-marketing-with-web20.m4a http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/05-social-media-optimization-and-marketing-with-web20.m4a Mon, 05 Mar 2007 12:35:16 -0700 Media & Marketing no 00:10:55 Utah, SEO, SMO, SMM, social media optimization, social media marketing, web 2.0 Jordan Kasteler Latent Semantic Indexing (LSI), Latent Semantic Analysis (LSA), Phrase Based Indexing and Retrieval (PaIR), singular vector decomposition, and vector analysis are very technical issues involved in Google's algorithmic search. Save yourself from rigorously analyzing Google's patents and studying the mathematical equations involved , and let me dumb it down as simple as possible: WRITE YOUR CONTENT FOR YOUR USERS, AND HAVE A CENTRALIZED THEME. Vidcast about how does Google's algorithm technology, LSI/A and PaIR, affects your Web copy. Latent Semantic Indexing (LSI), Latent Semantic Analysis (LSA), Phrase Based Indexing and Retrieval (PaIR), singular vector decomposition, and vector analysis are very technical issues involved in Google's algorithmic search. Save yourself from rigorously analyzing Google's patents and studying the mathematical equations involved , and let me dumb it down as simple as possible: WRITE YOUR CONTENT FOR YOUR USERS, AND HAVE A CENTRALIZED THEME. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/04-latent-semantic-indexing-and-pair-for-dummies.mp4 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/04-latent-semantic-indexing-and-pair-for-dummies.mp4 Sun, 04 Mar 2007 18:25:13 -0700 Media & Marketing no 00:04:59 Utah, SEO, LSI, LSA, PaIR, vector analysis, search engine optimization, copy, copywriting, Google, latent semantic indexing, phrase based indexing and retrieval, latent semantic analysis Jordan Kasteler ::: Podcast-Tuneup.com ::: Things to work on: - Canonical issue of index.html to WWW version of domain - Keyword Research - Include Keywords in Meta Data / Titles - Descriptive ALT attributes - Anchor text usage - Content optimization for keywords - Inline Javascript and CSS usage - Blog URL length and parameters - Duplicate content of RSS feed, blog page, and permalink - Duplicate content of printer friendly version - Favicon is Squarspace's - Search engine listings Things that are good: - Canonical issue of WWW vs non-WWW - Usage of ìPodcastî in Title/H1 tags - Good linking - Tableless layout - External CSS/Javascript files - Favicon - Inline Javascript and CSS usage - RSS feed offered via ìlink relî - Custom error 404 - Printer friendly version offered - Included keyword in domain name ::: NANlink.com ::: Things to work on: - Canonical issue of index.html, WWW version, and non-WWW version of domain - Title tag - Make CSS external - Avoid 100% Flash - Seach engine listings - Custom error 404 Things that are good: - Tableless layout - Valid use of Flash embedding Vidcast screen capture exploring two Websites and giving strategic SEO advice. In this screen capture vidcast I give strategic development and SEO advice on two URLs of one of my professors. Below is a summary of the things I came acrossin these two different Websites. If you would like your Website analyzed and posted on my blog please e-mail me at Jordan {at} JordanKasteler {dot} com. ::: Podcast-Tuneup.com ::: Things to work on: - Canonical issue of index.html to WWW version of domain - Keyword Research - Include Keywords in Meta Data / Titles - Descriptive ALT attributes - Anchor text usage - Content optimization for keywords - Inline Javascript and CSS usage - Blog URL length and parameters - Duplicate content of RSS feed, blog page, and permalink - Duplicate content of printer friendly version - Favicon is Squarspace's - Search engine listings Things that are good: - Canonical issue of WWW vs non-WWW - Usage of "Podcast" in Title/H1 tags - Good linking - Tableless layout - External CSS/Javascript files - Favicon - Inline Javascript and CSS usage - RSS feed offered via "link rel" - Custom error 404 - Printer friendly version offered - Included keyword in domain name ::: NANlink.com ::: Things to work on: - Canonical issue of index.html, WWW version, and non-WWW version of domain - Title tag - Make CSS external - Avoid 100% Flash - Seach engine listings - Custom error 404 Things that are good: - Tableless layout - Valid use of Flash embedding http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/03-analyzing-development-and-seo-advice.mp4 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/03-analyzing-development-and-seo-advice.mp4 Sat, 03 Mar 2007 18:13:32 -0700 Media & Marketing no 00:18:20 Utah, SEO, tips, evaluation, search engine optimization Jordan Kasteler Top 10 SEO Tips that are covered in detail with no order of importance: 1. Fixing Canonical Domain Issues 2. Keyword Research 3. Title Tag Optimization 4. Meta Data 5. Keyword Density 6. On-page keyword Usage (ALT attribute, H tags, body copy, meta data, title, anchor text, images, file/folder names) 7. Sitemaps 8. Crawlability Practices 9. Code Optimization 10. Internal/External Links The top 10 most important SEO tips for every Website. Top 10 SEO Tips that are covered in detail with no order of importance: 1. Fixing Canonical Domain Issues 2. Keyword Research 3. Title Tag Optimization 4. Meta Data 5. Keyword Density 6. On-page keyword Usage (ALT attribute, H tags, body copy, meta data, title, anchor text, images, file/folder names) 7. Sitemaps 8. Crawlability Practices 9. Code Optimization 10. Internal/External Links http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/02-top-10-seo-tips-for-every-website.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/02-top-10-seo-tips-for-every-website.mp3 Fri, 02 Mar 2007 14:35:33 -0700 Management & Marketing no 00:34:23 Utah, SEO, tips, keywords, links, search engine optimization Jordan Kasteler My name is Jordan Kasteler and I've been involved with SEO for the past six years. My involvement has always been minimal on-page optimization stuff until the past two and a half years when I've really turned my focus to SEO. Currently, I work for a SEO firm in Utah called Utah Web Services (www.utahwebservices.com). Utah Web Services is a major player in Utah's SEO industry. With a collaborative effort we continue to satisfy our clients, and multiply their profits online through strategic search engine marketing. Search continues to evolve vastly every day. The gaming tactics of search engines that worked years ago no longer work today. However, it is funny to see even though search has changed so much that some things still remain the same. Search engines are now more focused on providing the best ultimate experience for their users by providing the most relative results. We are starting to see search merge into the realm of user-behavior based results. Since humans are much better judges than crawlbots, we will start to see the social Web become more and more mainstream in regards to search. My blog and podcast will primarily focus around white-hat (ethical) SEO practices. Grey-hat and black-hat SEO can be good means of providing great short-term results, but in the long run they will ultimately hurt not only your ranking but potentially your branding as well. My blog and podcast will also consist of education on the latest in search technology, news, optimization, and marketing. My main topics will be: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Social Media Optimization (SMO) - Social Media Marketing (SMM) - Usability - Accessibility - Web Design - Web Development - Information Architecture - Interaction Design I feel that in order to really attack search engine optimization you must be an expert, or very familiar, with the all the topics listed above as well. I am always open to suggestions on how I can the podcast and blog. I invite my audience to email questions regarding SEO/M to Jordan@JordanKasteler.com and I will be happy to address them in my weekly podcast episodes. Introducing Jordan Kasteler, Utah SEO Pro. My background & plans for the blog/podcast My name is Jordan Kasteler and I've been involved with SEO for the past seven years. My involvement has always been minimal on-page optimization stuff until the past two and a half years when I've really turned my focus to SEO. Currently, I work for a SEO firm in Utah called Utah Web Services (www.utahwebservices.com). Utah Web Services is a major player in Utah's SEO industry. With a collaborative effort we continue to satisfy our clients, and multiply their profits online through strategic search engine marketing. Search continues to evolve vastly every day. The gaming tactics of search engines that worked years ago no longer work today. However, itís funny to see even though search has changed so much that some things still remain the same. Search engines are now more focused on providing the best ultimate experience for their users by providing the most relative results. We are starting to see search merge into the realm of user-behavior based results. Since humans are much better judges than crawlbots, we will start to see the social Web become more and more mainstream in regards to search. My blog and podcast will primarily focus around white-hat (ethical) SEO practices. Grey-hat and black-hat SEO can be good means of providing great short-term results, but in the long run they will ultimately hurt not only your ranking but potentially your branding as well. My blog and podcast will also consist of education on the latest in search technology, news, optimization, and marketing. My main topics will be: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Social Media Optimization (SMO) - Social Media Marketing (SMM) - Usability - Accessibility - Web Design - Web Development - Information Architecture - Interaction Design I feel that in order to really attack search engine optimization you must be an expert, or very familiar, with the all the topics listed above as well. I am always open to suggestions on how I can the podcast and blog. I invite my audience to email questions regarding SEO/M to Jordan@JordanKasteler.com and I will be happy to address them in my weekly podcast episodes. http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/01-who-is-utahs-seo-pro.mp3 http://www.jordankasteler.com/utah-seo-pro-blog/podcasts/01-who-is-utahs-seo-pro.mp3 Thu, 01 Mar 2007 08:08:18 -0700 Management & Marketing no 00:02:47 Utah, SEO, Jordan, Kasteler, search engine optimization, podcast, blog