Utah Search Engine Optimization | Utah SEO Consultant

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My name is Jordan Kasteler and I’ve been involved with SEO/M for the past six years. My involvement has always been minimal on-page optimization stuff until the past two and a half years when I’ve really turned my focus to SEO. Currently, I work for a SEO firm in Utah called Utah Web Services (www.utahwebservices.com). Utah Web Services is a major player in Utah’s SEO industry. With a collaborative effort we continue to satisfy our clients, and multiply their profits online through strategic search engine marketing. See Jordan Kasteler’s resume now!

Search continues to evolve vastly every day. The gaming tactics of search engines that worked years ago no longer work today. However, it’s funny to see even though search has changed so much that some things still remain the same. Search engines are now more focused on providing the best ultimate experience for their users by providing the most relative results. We are starting to see search merge into the realm of user-behavior based results. Since humans are much better judges than crawlbots, we will start to see the social Web become more and more mainstream in regards to search.

My blog and podcast will primarily focus around white-hat (ethical) SEO practices. Grey-hat and black-hat SEO can be good means of providing great short-term results, but in the long run they will ultimately hurt not only your ranking but potentially your branding as well. I would like to keep my blogs and podcasts and short and concise as possible. I like it when information is quick and to the point so I will try to do the same. My blog and podcast will also consist of education on the latest in search technology, news, optimization, and marketing. My main topics will be:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Usability
• Accessibility
• Web Design
• Web Development
• Information Architecture
• Interaction Design

I feel that in order to really attack search engine optimization you must be an expert, or very familiar, with the all the topics listed above as well. I am always open to suggestions on how I can the podcast and blog. I invite my audience to email questions regarding SEO/M to Jordan {at} JordanKasteler {dot} com and I will be happy to address them in my weekly podcast episodes.