SEO and Usability – SES Chicago 2008 Presentation
Unfortunately, I was only at SES Chicago just one day to present and catch a few sessions but from what I saw it was great. I met some great people and even got some decent SWAG.
My presentation was on SEO and Usability but I primarily focused on the usability of submission forms on Websites. A form with good usability will increase conversions on a site and decrease user frustration, form abandonment, and bounce rate.
I tied form usability back to SEO with search engines starting to incorporate user behavior data, like bounce rate, into their algorithms. I won’t talk about that further but I did post “The Future of SEO” mentioning it quite a bit as well as Eric Enge’s post on Search Engine Land and SEO Blackhat’s case study post.
Here is my presentation slides:
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Kim Krause Berg
Jordan Kasteler is a seasoned professional and an SEO consultant specializing in Search Engine Optimization (SEO), Social Media Marketing, and all aspects of Internet Marketing. He is currently available for SEO consulting and full-service Internet marketing through my 
