Jordan Kasteler

Internet Marketing, Search & Social

SEO and Usability – SES Chicago 2008 Presentation

Unfortunately, I was only at SES Chicago just one day to present and catch a few sessions but from what I saw it was great. I met some great people and even got some decent SWAG.

My presentation was on SEO and Usability but I primarily focused on the usability of submission forms on Websites. A form with good usability will increase conversions on a site and decrease user frustration, form abandonment, and bounce rate.

I tied form usability back to SEO with search engines starting to incorporate user behavior data, like bounce rate, into their algorithms. I won’t talk about that further but I did post “The Future of SEO” mentioning it quite a bit as well as Eric Enge’s post on Search Engine Land and SEO Blackhat’s case study post.

Here is my presentation slides:

One Response to “SEO and Usability – SES Chicago 2008 Presentation”

  1. It was a thrill to meet you and be on the same panel as well. Your presentation on usable forums design was excellent. Its a favorite topic of mine and you covered it well. I, too, had to run off right after our panel, so it’s hoped that we meet again and have a few more minutes to spare :)

    Happy Holidays to you!

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